MISS CIRCLE FLAGSHIP - 02.14.2023 - New York, NY

Thehighkey collaborated with JuJu Studio to create the interior design for Miss Circle’s Soho flagship store.

Custom integrated furnishings serve as experiential marketing pieces for the flagship. These pieces, combining the high profile feeling of the red carpet with the soft curving forms of the human body, serve as an abstraction of Miss Circle’s clothing design.

The front media wall is the most public area of the flagship. The flowing seat, named The Crawler, emerges from the wall to delineate a gathering point at the front of the store. It allows visitors to occupy the feed of content that plays out above, and simultaneously serves as a backdrop for photography and the creation of new content.

The mezzanine is the most private area of the flagship and is located at the back of the open space. This area features three organic seats organized around a central mirror, platform and red carpet. This elevated zone, literally raised from the ground, is a world unto itself. It creates the perfect space for intimate meetings and trying on Miss Circle’s high profile clothing.


Client - Miss Circle, JUJU Studio
General Contractor - Xin Huang
Fabrication - Legacy MFG
Photography - Justin Missner, Jacob Cooper, Jamie Lee

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